1. Brief

To celebrate and to promote London Fashion Week 2012, the British Fashion Council partnered with CBS Outdoor and Grand Visual to create a dynamic campaign.



2. Response

The campaign integrated a live feed direct from London Fashion Week to Cross-Track Projection (XTP) screens throughout London Underground. For the first time, a dedicated photographer had exclusive backstage access and could wirelessly deliver a series of behind-the-scenes photos direct from the catwalk to the Tube. The campaign was delivered and managed via OpenLoop.

3. Results

By projecting images alongside highlights from the @LondonFashionWk Twitter live feed, the campaign entertained fashion-conscious Londoners during their daily commute.

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