Interactive
Lloyds TSB Sidecar Grand Prix
Lloyds TSB instigated an interactive cross platform driving game to promote its Personal Current Account smart features. ‘Sidecar Grand Prix’ challenged the driver to collect different icons in the fastest time. Each icon represents a key feature of the current account and all features are summarised at the end of the game along with the user score and call to action to visit the nearest branch or website.