How we did it
A supersized iced tea? Don’t mind if we do!
Lipton wanted to drive mass awareness for its Iced Tea range during peak summer, with a campaign that was impossible to miss and irresistible to share. We installed oversized 3D Lipton Iced Tea bottles perched high above key city locations in London and Manchester. To amplify impact, a glossy ‘liquid’ pour cascaded dramatically down the building, seamlessly flowing into a hand-painted mural below. This integration of 3D build and street art created a striking visual narrative that brought refreshment to life at scale.
