How we did it
To celebrate the launch of its refreshing new Kombucha range, Lipton Iced Tea brought sunshine, energy, and a whole lot of movement to London with an immersive brand experience designed to connect with consumers in a bold and unforgettable way.
On Friday 13th June, Lipton transformed Battersea Power Station into a hub of feel-good energy with the arrival of the Komboomcha Box, a giant branded pop-up space designed to reflect the effervescence of the new Lipton Kombucha.
The day kicked off with free dance lessons led by TV personality and professional dancer Curtis Pritchard, encouraging passersby and fans alike to get moving, smiling, and sharing the moment.
At 1pm, the energy dialed up as Wes Nelson took the stage to perform a live set featuring his top tracks, culminating in the debut of his brand-new single, “Kombucha-cha”, written in collaboration with the Lipton launch.
