How we did it
Ahead of the British Grand Prix at Silverstone Lenovo tapped into OOH.
As Formula 1’s official partner, the awareness-raising takeover included a variety of formats includin 3D anamorphic DOOH across Euston Motion, as well as a wider OOH campaign with escalator panels and tunnel wraps.
The campaign focused on communicating the power Lenovo products have since they are relied upon by the F1 broadcasting team.
Offering a faster future for all, with innovations at the speed of F1.
