How we did it
For the launch of the Lenovo Aura Edition laptop, powered by Intel, we delivered a trailblazing campaign that transformed County Hall into a mesmerising canvas of colour and light. This spectacle combined cutting-edge biometric data analysis, generative AI, and projection mapping to reveal the one-of-a-kind “auras” of 60 celebrities and influencers.
From a specially chartered boat cruising the Thames, participants used Lenovo Aura laptops to create AI-powered visualizations of their auras. These vibrant displays were then projected onto the London skyline, delivering an unforgettable fusion of technology and artistry.
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