How we did it
Kleenex delivered a vibrant and immersive experience at Outernet London with a high-impact activation starring renowned artist Mr Doodle (Sam Cox).
Housed inside a giant glass cube, Mr Doodle brought his signature style to life in real time, responding directly to creative prompts from TikTok users. The live artwork session was streamed on TikTok, transforming viewers into active participants and driving engagement around the launch of Kleenex’s limited-edition doodled tissue boxes.
This bold activation was a standout moment in Kleenex’s ‘Grab a Little More Joy’ campaign, and it did exactly that.
