1. Brief
John Deere, one of the largest agricultural and construction equipment manufacturers in the world, decided to launch an interactive screen at CON Expo.
2. Response
A high-impact, interactive promotion was set up at the global event and featured a giant, interactive screen. On the screen, a creative mosaic which starred hundreds of construction workers and industry professionals. The experience included a call to action for Trade Show attendees, inviting them to participate and become part of the spectacle.
3. Results
“At John Deere, we take pride in our products, but it’s our customers who do the real work every day to build a better quality of life for everyone. So it’s only natural that we celebrate our customers at CONEXPO-CON/AGG 2014.” – Brett Bedard, events & promotions manager, Worldwide Marketing Communications, John Deere Construction & Forestry.
