How we did it
The highly anticipated film adaptation of Colleen Hoover’s best-selling novel, It Ends With Us was released in July by Sony Pictures Entertainment.
They brought Lily Bloom’s flower shop to life to celebrate the launch of the film with a stunning OOH flower wall at Westfield White City!
Passersby could admire the incredible flower wall and also pick up a beautiful bouquet to take home along with a copy of the novel, adding a special touch to this memorable experience.
