1. Brief

Use the location to hero those playing the Inside Out emotion game online in Times Square and personalise the DOOH screen for them and their current emotion.

2. Response

We used OpenLoop to pull in user information and submissions from the game and relayed that to the screen in Times Square. User emotions were translated into personalised messages from the characters on the billboard and users were sent a digital keepsake of their photo on the Times Square billboard.

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