Innovation in Your Hands
Ford instigated an augmented reality campaign that allowed users to handle and explore a miniaturised 3D ‘virtual’ Grand C-MAX on-screen in the palm of their hand. Users simply held their hands up to the screen to make the car appear and then selected virtual buttons to choose the colour, open the doors, or turn the car 360 degrees. This was the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. The user interface was based on natural movement and hand gestures and allowed any passerby to immediately start interacting with the car.