How we did it
To celebrate the unveiling of the British & Irish Lions 2025 squad, principal partner and jersey sponsor Howden transformed a corner of East London into a living tribute to the game’s next great chapter, with a striking 44-foot mural that captures the spirit, pride, and passion of Lions rugby.
As Chairman, Ieuan Evans revealed Head Coach Andy Farrell’s selections live from The O2, something powerful unfolded on the streets: each player’s name was meticulously hand-painted onto the wall in real-time, turning squad selection into a moment of public spectacle and permanent recognition.
More than just paint on brick, the mural stands as a bold salute to the class of 2025. Their names are on the wall, their journey has begun, and their legacy is already in the making.
