Throughout the course of the London 2012 Olympic and Paralympic games, BP ran a digital OOH campaign to celebrate those involved in making the games a success. Olympians, Paralympians and supportive people drumming up local people were championed by the campaign. The campaign integrated UGC content from BP’s Facebook page where users could nominate themselves for the chance to win London 2012 tickets. Dynamic content was delivered via OpenLoop to digital out of home networks across London.
