How we did it
This Hannaford campaign transformed Out-of-Homeinto a dynamic, real-time channel through a custom-built creative dashboard. Instead of static, pre-planned ads, the platform enabled instant updates to copy and imagery using flexible templates, allowing the team to respond to weekly offers and cultural moments as they happened.
Real-time previews and automated checks ensured accuracy and seamless delivery across placements. By integrating directly with media partners, the system streamlined execution and reduced delays.
The result was a smarter, more agile approach to OOH, one that mirrored the speed and responsiveness of digital, keeping messaging timely, relevant, and aligned with evolving business priorities.
