Turn real time Google owned search data into content strands to be shared on digital OOH, ensuring content displayed is time, location and mindset relevant across the media plan at all times.
We created a data rich, smart and updateable campaign that took live search data and made it relevant to audiences moving around the city.
Say it was monday AM and you’re in need of a coffee, the campaign showed you the nearest (and highly rated) coffee shops in the area. Or it was a Thursday night and you’re near a cinema – The campaign suggested films, times and the directions to the cinema.
We took search to a new place… we took search out of home.
We inspired people to search.
81% of people saw Google as an innovative company.
51% of people that saw the ad felt even better about the brand.