1. Brief
Hasbro wanted to introduce the new Furby Connect range to relevant audiences in a fun and memorable way.
2. Response
Grand Visual developed a dynamic campaign to be deployed across digital cinema screens. The colourful creative featured ‘Furbish’ commentary relating to family films currently screening in the cinema.
3. Results
The colourful creative and Furbish commentary captured the attention of families during the Half Term break.
