Free Your Feet
Lamisil AT Cream kicked off a unique interactive floor projection at Westfield London to encourage shoppers to “Treat your athlete’s foot and free your feet”. As shoppers entered the “infected” area the projected nasty little fungus creatures were attracted to their feet, surrounding participants and multiplying quickly. To stem the infection, participants were directed to a tube of Lamisil. As they stood on the tube, it squeezed out rays of light that knock out the surrounding fungus, freeing their feet.