How we did it
Liverpool experienced a vibrant transformation as we brought the Fenty Beauty x John Lewis activation to life. At the heart of the experience was our eye-catching, fully pink Fenty taxi, an unmissable centerpiece complete with plush seating, a soft textured ceiling, and striking props designed to invite interaction. Every detail was crafted to create a playful environment perfect for selfies, social sharing, and celebrating the arrival of Fenty Beauty at John Lewis.
The activation extended beyond visuals, with dedicated makeup stations staffed by professional artists who showcased the brand’s bold colours and signature products. The result was an immersive, high-energy space that embodied the essence of Fenty, vibrant, inclusive, and unapologetically fun.
