Facebook Friends was a dynamically enabled, multi-channel Digital OOH campaign, aimed to start conversations around Facebook and friendship. The campaign explored the importance of friendship in our lives.
User Generated Content (UGC) from the Facebook Friends Photo App was used to populate the campaign creative. The app collated pieces of UGC around the theme of friendship, which was then seamlessly integrated with OpenLoop in order for the photos to be moderated before they are distributed to Digital OOH networks nationwide.
The campaign ran for eight weeks, across ten media owners with twenty-two dynamic formats.