How we did it
Just in time for summer travel and aligned with the start of the 2024 Paris Olympics, Progressive Insurance and Arnold Worldwide teamed up with us to entertain travellers journeying from New York (JFK) to Paris.
As travellers pass by, a custom-wrapped vending machine will dispense free, limited-time copies of the book “Dr. Rick Will See You Now.” Once the physical copies run out, no one is left out as a scannable QR code will appear, offering a digital download option.
This witty and engaging campaign is sure to entertain travellers while Dr. Rick provides tips on un-becoming your parents.
