To introduce the new Dove Men+Care range, Unilever launched a multi-network Digital Out of Home campaign targeting men aged 25 to 54. The 2 part campaign began by introducing the product range alongside positive images of real-life fatherhood. Phase 2, focused on the product benefits including “Tough on sweat, not on skin” and added micro moisture. The activity ran across London Underground’s DEP and LCD screens for 2 weeks.
