To kick-off their Dove Invisible Dry campaign, Unilever decided to hold a digital experiential event that would take place at Waterloo Station, coinciding with Royal Ascot Ladies Day 2014.
Women heading to the racing at Royal Ascot were offered the chance to have a professional photograph taken. These images were then displayed on the huge Motion@Waterloo screen with personalised messages. Grand Visual developed a custom tablet app, used to live-stream these images via OpenLoop to the screen and also to Dove’s Facebook page.
The variety of colours worn by these women was tracked and presented in a live infographic which updated itself in real-time.
