1. Brief
We were asked to identify a unique way to sample DKNY fragrance to shoppers in malls across the UK.
2. Response
We invited consumers to place their wrists inside a small aperture and a sample of the new DKNY Be Tempted fragrance was sprayed directly on to them. The activity was up-weighted at the weekends with branded promotional staff positioned at each site offering further samples for customers to take home.
3. Results
The first burst delivered a total 36,390 samples and the second burst delivered 37,965 samples across a total of 6 locations.
