1. Brief
For Valentine’s Day, Disney Parks wanted to bring the romance of New FantasyLand to Times Square.
2. Response
An interactive campaign ran on Disney Store’s Times Square Spectacular. The 2,250 square foot screen featured passers-by in romantic embraces. These ‘Enchanted Moments’ were captured in an online photo gallery where participants could download and share with friends and family online.
3. Results
The campaign was met with a positive response from the public – and even a couple of proposals!
