How we did it
To launch Defender as the Official Automotive Partner of Oasis Live ’25, we brought the spirit of rock ‘n’ roll to the streets of Manchester, the birthplace of Liam and Noel Gallagher.
We unveiled two stunning murals celebrating the reunion of one of the UK’s most iconic bands. “Wonderwall” in Shudehill marked the partnership’s debut with bold, urban energy, while “Supersonic” introduced the new Defender OCTA Black, a high-performance 4×4 built for legends.
This campaign is more than nostalgia; it’s a celebration of British culture, performance, and pushing boundaries. With 41 tour dates across 10 countries, Defender isn’t just supporting the tour, it’s part of the journey. From Cardiff to Chile, the brand rides alongside a band that changed music history.
Two icons. One road. No compromises.
