ITV1 launched its flagship breakfast show “Daybreak” with a tactical Digital Out of Home Campaign. The staged campaign began with a live countdown teaser to build anticipation ahead of the first show on Monday at 6am, followed by a simple launch message until 6pm. After this came tactical daypart messages which previewed the content for the following days show. Daypart messages were entered directly into OpenLoop and delivered to DOOH and online platforms instantly.

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