How we did it
CUPRA made an unforgettable statement with the launch of its first all-electric SUV, the Tavascan, in London. Rather than a conventional showroom debut, the Tavascan was suspended five metres in the air inside the iconic Battersea Power Station, creating a striking spectacle that captured the imagination of visitors.
This daring installation was more than just a visual statement, it represented CUPRA’s bold vision for electrification, pushing the boundaries of design and technology. Alongside the awe-inspiring display, visitors had the chance to get up close to the Tavascan and immerse themselves in an innovative VR experience, offering an interactive glimpse into the future of high-performance electric mobility.
The event generated widespread excitement, drawing in crowds eager to experience CUPRA’s commitment to electrification, cutting-edge design, and innovation.
