How we did it
CUPRA launched its new 100% electric Raval with a campaign that turned classic billboard media into a multisensory experience. Bespoke 3D speakers and illuminated branding brought the format to life, while an interactive playback of Coolio’s ‘Gangsta’s Paradise’ invited passers-by to stop and engage. The result gave a familiar format a bold new dimension, making the billboard something people could hear as well as see.
