1. Brief
Crystal Ski Holidays wanted to produce a digital campaign that would target Londoners with enticing real-time snow reports, ski package deals, and resort photos.
2. Response
Grand Visual produced a dynamic campaign that was constantly evolving, providing the public with snow alerts, photos and holiday packages for specific resorts. The creative also featured user-generated content, such as images and customer experiences straight from the slopes, all with the call to action to “Choose a better winter at crystalski.co.uk”. The live-data and user-generated content was managed and delivered with OpenLoop.
3. Results
“With Crystal Ski Holidays, it’s all about getting more this winter. #GetMoreWinter aims to inspire everyone to enjoy a bigger, better winter out in the mountains. Digital OOH is the perfect medium for reaching busy Londoners with real-time snow updates matched with our latest holiday deals – encouraging them to start their winter adventure”.
– Ellie Eyles, Brand & Advertising Manager at Crystal Ski.
