How we did it
Canva set out to reimagine Out-of-Home (OOH) by turning a busy London transit hub into a live, large-scale product experience. At the heart of the campaign was a strategic use of physical space to demonstrate digital tools, making product features like Magic Resize, Background Remover, and drag-and-drop not just visible, but tangible.
The takeover featured billboards across London Waterloo Station, each transformed into a playful, oversized product demo.
- A giant Canva logo broke through the edges of its frame, bringing the classic “make the logo bigger” brief to life.
- Magic Resize was illustrated with a billboard squeezed from landscape into portrait.
- A real Forest e-bike appeared mid-drag across the billboard, echoing Canva’s intuitive drag-and-drop interface.
- Background Remover was shown by physically cutting parts of the billboard away.
- One execution walked viewers through the messy, rewarding path of the creative process, from brief to final delivery.
