Co-operative Supermarket wanted to use dynamic Digital OOH activity in support of their ‘Unpredictable Summer’ campaign which promoted the supermarket’s summer products.
Running across six major UK cities, the campaign referenced events such as the UEFA Euros, Wimbledon, Rio Olympics and Notting Hill Carnival. The dynamic Digital OOH campaign supports Co-op’s ‘Unpredictable Summer’ series of events which toured town centres across the country offering up unpredictable and delicious dishes over the summer.
