Continental Tyres wanted to extend their promotion of the Euros to a wider audience. By incorporating social media with Digital OOH, as well as giving fans the opportunity to win tickets to the tournament and amplify the #ContiQuiz social campaign.
OpenLoop integrated with Squawka to produce dynamic visualisations of match stats and the #ContiQuiz live twitter feed. Here fans had the opportunity to guess live tweeted football questions before kick-off with the chance to win tickets to the Euro 2016 final.
The screen content was tailored to different Digital OOH environments and successfully kept fans engaged throughout the Euro 2016 tournament.