Interactive
City Surfers
1. Brief
City Surfers is the fifth story in the Come & See series created by JWT London. The digital OOH activity supported the broader Digital and Mobile campaign which rolled out across EMEA markets and brought the City Surfers 180° film to life.
2. Response
Specially shot 180° film footage provided a unique interactive experience, using touch-screen and gesture technology. Consumers could explore the film by scrolling, swiping and clicking, in a similar way they would on a smartphone. The interactive Digital OOH activation was live in France, Germany and the UK across mall, rail & roadside locations.
3. Results
Lee Bonniface, Marketing Director, EMEA region at Canon Europe:
“We’ve been able to portray some fascinating and inspiring stories as part of our Come and See brand campaign and we’re proud to bring our latest story to life in an even more engaging way. For the first time, consumers will be able to see and feel the true benefits of using a Canon camera through their smartphones, while exploring the incredibly exciting world of City Surfing. We want to put consumers in the driver’s seat, enable them to view the scene and story as it is told and learn about Canon’s superior imaging quality in the process.”