Camelot launched a campaign to celebrate the fact that they are making more National Lottery Scratchcards winners than ever before. As part of Camelot’s ‘Surprising Numbers’ drive, an innovative real-time and destination-specific Digital Out of Home campaign ran across screens at Rail Stations and on the London Underground. The activity brought to life the number of National Lottery Scratchcard winners in a given timeframe by syndicating information from National Rail and Transport for London, to provide tailored messaging based on the next departing train.
