1. Brief
Cadbury launched their Spots Vs. Stripes campaign to promote their sponsorship of the London 2012 Olympic Games and their new wafer chocolate bar. They wanted to launch a large format augmented reality billboard which would let players play interactive games.
2. Response
The billboards featured 2 interactive games – ‘Head & Spoon Race’ and ‘Heady Keepy Uppie.’ The games used facial recognition software coupled with gesture-based technology.
3. Results
The campaign was a success and ran in 9 UK shopping centres. Once a participant had played the interactive game, they were encouraged to go online for more games at www.spotsvstripes.com
