Interactive
Picture Your Holiday
This summer British Airways launched ‘Picture Your Holiday’, an innovative digital platform to make holiday planning simple and fun. To launch the platform Grand Visual created an interactive Digital Out of Home touch-screen campaign at Westfield London. The campaign creatively mimicked the online tool and was designed to get people hands-on with the new platform, including a call to action to have another play at http://pictureyourholiday.ba.com.