For New York Adweek 2014, we teamed up with Branded Cities to create a campaign targeting the creative agencies, media buying agencies and advertisers attending the annual advertising industry event.
Running 40 times per day on Branded Cities’ Nasdaq and Thomson Reuter’s digital sites in Times Square, the creative called upon Adweek attendees to submit either an Adweek selfie, or text an update with the BCNAdweek hashtag. Using OpenLoop, submissions appeared instantaneously on the screens demonstrating the power of large format digital for social and interactive campaigns.
