1. Brief
To launch two new cider variants – black cherry and red grape, Bulmers launched an interactive summer campaign that delivered tweets direct to screens in pubs, bars and shopping malls.
2. Response
The Twitter-enabled digital screens crowd-sourced ‘great summer moments’ by asking Twitter users to share their good times and weekend plans that #BeginWithABulmers. The live Twitter stream was moderated and dynamically published to screens instantly via OpenLoop.
3. Results
The campaign ran for four months over the Summer, targeting crowds on a Friday and Saturday evening as they began to start enjoying the weekend. Live tweets kept the copy fresh, relevant and fun, creating responsive digital out of home advertising.
