1. Brief

Originally conceived to mark the return of the new series. How do we celebrate all that’s great about the apprentice and raise awareness of what has been an excellent series for the show?

2. Response

Working with the BBC Concert Orchestra, we delivered an 8-piece string arrangement of the iconic theme tune, to surprise and delight commuters at Liverpool St Station.

3. Results

Commuters were also invited to pop by the show’s iconic “Losers’ Café” for a quick brew and to be immersed in the experience with optional ‘Lord Sugar sugar.’ Overall:


  • 1000 drinks distributed
  • 8-piece concert orchestra
  • 100k post engagements
  • 1 very strange bespoke costume.

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