1. Brief
Working alongside Global Street Art and Ambient Media, we created an unforgettable 3D floor installation in the heart of Oxford at Radcliffe Camera. The installation successfully depicted the fictional alternative world of Cittagazze, promoting the launch of the second season of ‘His Dark Materials’.
2. Response
The PR stunt demonstrated how being creative within OOH can captivate audiences and transport them to the fictional universe.
3. Results
- 300 Hours of Painting
- 1.3 M Twitter views
