Batman v Superman
Warner Bros. wanted an international Digital Outdoor campaign that would give movie goers a taste of what it’s like to become their favourite DC Superhero.
The campaign invited the user to “choose your side” and interact with the touchscreen to take their picture. A personalised AR movie then played, featuring the user in their chosen superhero costume with motion graphic visual effects overlaid. The user could then capture their personalised film poster and share it online via Twitter, Facebook or email.
Localised executions in Stockholm, Copenhagen, Denmark, Amsterdam, Sydney & Brisbane.
3.5% of interactions resulted in a Social Share or Pickup.
Massive spike around movie release date.