Audi Pre Sense
Looking to enhance the brand’s agility in the digital space, Audi wanted to increase awareness of the intelligent technologies available in their latest cars.
A smart, data-driven digital OOH campaign brought the latest assistance technologies to life using traffic, time and weather data to trigger contextually relevant content at each location. When the traffic was heavy, the creative alerted drivers to the ‘Pre-Sense’ feature; Audi’s inbuilt technology package for predictive safety.
During adverse weather, the creative changed to feature ‘quattro-on-demand’. The dynamic campaign was managed and distributed through OpenLoop, which analysed Transport API’s and weather data and triggered the relevant creative for each roadside location.
The campaign spanned 211 screens nationally across 9 key cities from 16th – 29th October.