Ascot Ladies Day
To kick-off the Dove Invisible Dry campaign, Unilever initiated a tactical digital experiential event at Waterloo station to coincide with Royal Ascot’s Ladies Day 2014. Women heading to the racing were offered the chance to have a professional photograph taken, which would then be displayed on the huge [email protected] screen above the station concourse.
Experiential staff could select or type a line of copy to be included with the image and then, using the custom tablet app we developed, live-stream selected images via OpenLoop to the screen and the brand Facebook page. In addition, a live infographic displayed the range of colours racegoers were wearing which updated in real time.