Amazon wanted to launch a dynamic Digital OOH campaign to celebrate the eagerly anticipated arrival of Catastrophe Season 2 to Amazon Prime Video.
The campaign creative encouraged Twitter users to engage with the show’s Twitter channel by allowing them to tweet from a selection of hashtags to determine the topic of conversation. These hashtags were #Family #Sex #Relationships and #Romance. 47 different creative variations kept the content of the campaign fresh and proactive. The campaign was delivered via OpenLoop.
The campaign captured the humour of the British sitcom and invited participation through the show’s Twitter handle. The dynamic Digital OOH campaign ran for 2 weeks on Urban Panels, Digital Newsstands and Digital Transit Shelters across New York City.