1. About

Airbus showcased its vision and commitment to a sustainable future during the Dubai Airshow, one of the largest and most successful airshows in the world.

Located right in the heart of the show’s host city, the Burj Khalifa provided an excellent opportunity for the brand to launch its new company vision and commitment by showcasing it on the world’s tallest building. The final creative was a projection lasting three minutes which would create a wider audience through social amplification on Airbus’ social platforms, reaching a much wider audience than just those who would see it live.

Within one day, the video shared by Airbus had 100,000 views and it currently has over 680,000 views across the brand’s socials.

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