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Airbus pours its green vision all over the Burj Khalifa

Airbus has broadcast a video on the Burj Khalifa to showcase its commitment to sustainability.

The aerospace company took over the world’s tallest building to launch its new company vision to industry leaders at the Dubai Airshow.

This forms part of its rebrand as “pioneering sustainable aerospace” and was designed to create a viral moment “guaranteed to make an impact upon execution”.

Plexus Outdoor, PHD Group, Gravity Global and Grand Visual worked together on delivering this campaign. Airbus uses PHD for media planning and buying.