1. Brief

After a lengthy lockdown ABSOLUT wanted to celebrate being back together in real life #IRL with a fun, gamified billboard.

2. Response

Groups of friends were invited to stand on a podium, play a big buzzer game and the winners received a very special sampling moment. Music played, a curtain raised and a real barman was waiting behind to serve a Watermelon Vodka and Lemonade.

3. Results

After huge success in London, the project was extended to tour 4 additional locations across the UK.

  • 8500 Samples across 5 locations
  • 10% Uplift in SOC vs main competitor
  • 3.9K Social post engagements
  • 750K Estimated footfall.


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If you would like to find out more about how we can help you achieve and amazing out-of-home activation our team are ready to talk…

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