1. Brief
After a lengthy lockdown ABSOLUT wanted to celebrate being back together in real life #IRL with a fun, gamified billboard.
2. Response
Groups of friends were invited to stand on a podium, play a big buzzer game and the winners received a very special sampling moment. Music played, a curtain raised and a real barman was waiting behind to serve a Watermelon Vodka and Lemonade.
3. Results
After huge success in London, the project was extended to tour 4 additional locations across the UK.
- 8500 Samples across 5 locations
- 10% Uplift in SOC vs main competitor
- 3.9K Social post engagements
- 750K Estimated footfall.
