This month sees international carrier Virgin Atlantic run a dynamic digital out of home (DOOH) campaign to support its autumn flight sale.
Running until the 23rd of the month, the creative, conceived by Y&R, features iconic symbols from global travel spots alongside current price information for popular Virgin Atlantic destinations. Pricing and destination information is tailored to screen location, giving information pertinent to the nearest Virgin Atlantic served airport.
The September sale coincides with the airline’s Dream Ticket competition in which people can enter the competition to win free flights by describing their dream Virgin destination on Twitter or Facebook accompanied by the hashtag #dreamticket. Tweets from those entering the competition are included in the creative, delivered dynamically via the DOOH campaign dashboard OpenLoop.
The dynamic DOOH campaign is running on JCDecaux D6 and Transvision screens, and MediaCo D6 in London, Edinburgh and Manchester, with media planned and bought by Talon Outdoor. Digital production was by Grand Visual, and dynamic pricing and Twitter content is managed and delivered by OpenLoop.