The UK’s Largest Charity Bike Ride Starts Recruitment Drive April 28, 2014 | Linear

    Grand Visual has produced a DOOH campaign to promote the UK’s largest charity bike ride to beat blood cancer. The London Bikeathon takes in some of London’s most iconic landmarks with 26, 52 and the epic 100 mile routes.

    The creative features a cyclist alongside the call to action to “Go Longer, Go Harder, Give More” and encourages people to sign up now at Londonbikeathon.org. The campaign was planned and booked by Kinetic and runs on London Underground LCDs and Rail D6s and aims to raise awareness about the Leukaemia & Lymphoma Research charity and drive recruitment for the event which takes place on 31st August.

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