This week Topshop launched a nationwide Digital Out-of-Home campaign to promote their highly anticipated 2015 Autumn/Winter season. Fronted by supermodel of the moment Gigi Hadid, the tactical DOOH campaign will appear on digital screens at key shopping areas across London, Glasgow & Manchester.
Ric Albert, Digital Director at Grand Visual says:
“It is an exciting time to work with Topshop who have proven themselves as innovators not afraid of pushing creative & technical boundaries in order to deliver unique experiences for their customers.”
The 2015 Autumn/Winter campaign produced by Grand Visual follows on from a tactical execution produced to support the ‘Playland’ event at Topshop’s Oxford Circus store this past summer.
The Topshop creative is playing out on premium digital sites across the Storm, Ocean Outdoor, Exterion Media, Blow Up Media and Forrest networks for two weeks from the 14th of September, 2015.