Three’s ‘#danceponydance’ ad, featuring a Shetland pony moon-walking to Fleetwood Mac has been extended onto digital Out of Home screens. Already making waves online, now the user generated videos created at PonyMixer.com are debuting on digital screens across rail, mall and cinema environments.
Created by Wieden+Kennedy with digital Out of Home production by Grand Visual, the socially enabled, dynamic digital OOH campaign is both geo-targeted and sound enabled. The creative runs through a series of Pony Mashup videos set to different music genres from Bollywood to Boy Band with the call to action to make your own Mashup at PonyMixer.com.
Users simply share their own Mashup videos via Twitter and hashtag their local Digital OOH site for the chance to get their creation on the big screen. The live Twitter feed is pulled into OpenLoop and then delivered to the specified screen with the participants twitter handle, dedication and video.